“Yes” to personalization, but not anyhow! This trend looks sometimes more like an economic martingale than a true creative revolution. François Martin, Senior Graphic Industry Consultant and Digital Print Evangelist, gave us his analysis.
François Martin spent more than 12 years in the digital graphics industry at HP. He was the one who enabled the creation of the first fully personalized OOH campaign in France, for the brand SMART, with the printing of more than 1000 unique posters! He was also part of the famous “Share a Coke with” name campaign made by Coca-Cola.
Now Senior Graphic Industry Consultant and Digital Print Evangelist, François Martin was the guest of honor of the first edition of the event.