Olivier Mokaddem is the director of user research and consumer strategy agency Fast & Fresh
. He is psychologist and specialist in consumer-brand partnerships. The agency was built on three simple ambitions: go beyond traditional studies (by investigating consumer behaviour with the tools of psychology), respect users (by building brand partnerships in the service of users and not only for sales) and convert (from study results to the concrete realization of a service, a step often ignored or sloppy). To do this, the Fast & Fresh agency incorporates a real national laboratory of user psychology as well as a team entirely dedicated to the consumer strategy. Because before you draw anything, you need to know what you want to draw.