NEW FORMAT AND NEW VENUE FOR THE CREATIVE INDUSTRIES SHOWROOM
The Creative Industries Showroom is getting a makeover for its 3rd edition. The event is set for a day, on October 30, in the prestigious setting of Carreau du Temple. New project, new venue and new format is what summarizes this meeting whose goal remains the same: create an event gathering all the print and digital innovation, rich in content, and dedicated to brands, agencies and prescribers.
A REFERENCE HUB FOR INSPIRATION AND AN ESSENTIAL MEETING PLACE
While in 2018 the event was still in a phase of work in progress, it is with a new format of exhibition that it returns in 2019: a scenographed gallery, without booths, but with achievements from service providers (printers, sign makers, POS professionals …), accompanied by big names in the industry (manufacturers of media and equipment), to meet the needs of visitors composed of brands, agencies and prescribers.
This year, the Creative Industries Showroom has become an essential meeting place for inspiration, thanks to an exceptional content program and museographic presentation of innovative achievements and know-how in the printing, visual communication and personalization sectors.
The event is also a reference meeting place with service providers who can support participants in the operational implementation of their print, digital media and OOH campaigns and leading-edge equipment brands to present the latest technologies.
A HIGH-FLIGHT CONTENT PROGRAM AT THE HEART OF THE EVENT
The content program, devised by the expert editorial team of IC Le Mag, is once again more demanding and central during the event.
All the print and digital innovation applied to the Retail sectors (#scenography #merchandising #POSdisplay), Communication (#event #directmarketing #ooh), Decoration (#hospitality #workspace) and Packaging (#packaging #wrapping #POSdisplay) will be analyzed and dissected during a day rich in insights.
The goal: to feed the participants’ innovation process, with market trends, case studies, feedback and studies presented by expert speakers, through 15 talks, 2 master classes, 20 workshops and 2 guided tours.
Among the speakers in 2018, selected managers of :
L’Oréal – Havas Paris – Clear Channel – Klépierre – Dragon Rouge – La Poste – Publicis ETO – Wework – Influencia – étapes: – Médiatransports – Raja – Koziel…
View all the talks of 2018 here.
100% OF BRANDS, AGENCIES AND PRESCRIBERS AMONG THE PARTICIPANTS
1,500 participants are expected on this 2019 edition, coming exclusively from brands, agencies and prescribers (designers, architects …). The number of visitors to this target, which had exploded on the Creative Industries Showroom last year with + 70% vs. 2017, will be reinforced by the conclusion of new specialized media and institutional partnerships.
The networking between participants and exhibitors, more than ever decisive, will be boosted by two new features introduced this year: a business meetings app to make appointments upstream of the event and a cocktail party coupled with a master class at the end the day until 21h.
They came in 2018 :
Alstom – Auchan – Axa – BNP Paribas – Boucheron – Carrefour – Chanel – Clarins – Club Med – Coca-Cola – Coty – Décathlon – Française des Jeux – Galeries Lafayette – Guerlain – Ikea – JC Decaux – Kenzo – KPMG – L’Oréal – Lacoste – Louis Vuitton – Monoprix – Nike – Orange – Publicis – RATP – Sephora – SNCF – Société Générale – Starbucks – TBWA – Vinci…